In order to comprehensively enhance the business practicality and customer management capabilities of the marketing team, systematically strengthen the marketing mindset, and assist in achieving the company’s annual business goals, on the morning of January 19th, Zhongshan Zhongyi Ink and Coatings Co., Ltd. organized a special marketing empowerment training for all marketing personnel, business backbone, and management personnel.

This training was held in the conference room on the fourth floor of the port office, using a “online + offline” combined model to ensure full coverage of all personnel. Business personnel within the Guangdong region participated in the on-site training in person, while those from other regions accessed the online platform simultaneously for learning. The training courses focused on core modules such as marketing strategy planning, in-depth management of customer relationships, and improvement of business practical skills. The aim was to inject new thinking and methods into the front-line business teams through structured and systematic learning, directly promoting business breakthroughs.

Zhongyi Ink has always regarded talent development and team capability building as strategic priorities. This training is a crucial part of the company’s annual empowerment plan, focusing on business pain points and aiming to build a marketing force with unified thinking, excellent skills, and the ability to win battles. The employees who participated in the training all expressed that the course content was solid and highly targeted, providing clear method guidance for the subsequent market expansion and customer management. General Manager Zheng of Zhongyi Ink stated that in the future, the company will continue to deepen its internal training system, create an organizational atmosphere where all employees learn, and drive the collaborative growth of the team and the company through continuous empowerment, laying a solid talent foundation for sustainable development.